HOME OF The original, ORGANIC + TALC FREE

HAIR POWDER

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VEGAN, BOTANICAL BEAUTY

  • Our herbal face line is the perfect antidote to dry, winter skin.
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SNIFFLE BALM

With the power of cold fighting herbs, our sniffle balm will help you tackle congestion + build immunity.

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BEAUTY TOOL DROP OUT

We have all the beauty tools you love to keep your skin healthy and radiant

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LAVENDER + CLARY SAGE HAIR POWDER

"I'VE PERSONALLY KEPT LULU IN MY VERY DISCERNING COLLECTION OF HAIR PRODUCTS BECAUSE IT'S ONE OF THE FEW I'VE FOUND THAT GETS IT RIGHT. (BONUS: IT SMELLS AMAZING!)

—Elle Magazine

Our Mission...

We're a small, woman owned, organic beauty company based in Minneapolis. Our organic dry shampoo was the first on the market and it remains one of the best. We've been in business for 16 years but remain a homegrown operation dedicated to the health, wellness and beauty of our customers.

ABOUT US